Adam Murphy

Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question. Over almost 25 years as an insights leader in both supplier/agency and client-side roles, Adam has consistently championed innovation in insights practices and methods. In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of true curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”.