Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question. Over almost 25 years as an insights leader in both supplier/agency and client-side roles, Adam has consistently championed innovation in insights practices and methods. In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of true curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”.
Feb 21, 2022 • 28 minutes
Adam chats with Tom Ellis, CEO of Brand Genetics and Chair of Global Innovation Forum, to question if there is a better way to understand trends and drive better forecasts.
Feb 21, 2022 • 25 minutes
Adam chats with NYU professor and New York Times best-selling author, Adam Alter, to question whether the marketing & insights industry is taking full advantage of behavioral science to understand consumers.
Apr 12, 2022 • 28 minutes
Adam chats with David Moran, co-founder of Silicon Valley's Eversight Labs, to discuss how David questioned the market-standard models for understanding price promotions, based on new learnings from behavioural economics.
May 4, 2022 • 28 minutes
Adam chats Marketing ROI with former Samsung & Unilever insights leader & Khatanalytics founder, Uzma Rauf + MROI disruptor, Henry Innis, co-founder of software company Mutiny.
Jul 22, 2022 • 18 minutes
Adam chats about the trend towards doing more Insights work in-house, with BrandHook & Hearsay CEO, Pip Stocks + chair of the In-House Agency Council & CEO of -lution, Chris "Maxy" Maxwell.
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