Tom Ellis
Tom Ellis is the CEO & co-owner of Brand Genetics, a modern insights and innovation agency that helps world leading brands solve complex challenges and unlock positive growth by giving them a new way to look at the world: human-first. Tom is driven by the belief that by seeing people – whether that’s consumers, clients or colleagues – as 'human-first', we can drive Positive Growth: this is growth that adds value, but also makes people’s lives better and has a meaningful impact on our world. Tom is also the Chair of Global Innovation Forum, one of the most respected global events on innovation, design, creativity and entrepreneurship.
Adam Alter
Adam Alter is a world-renowned social psychologist, New York Times best-selling author (Drunk Tank Pink, Irresitible) and Professor of Marketing at New York University's Stern Business School. Adam has a PhD in psychology, and has dedicated his career to applying psychological learning in Marketing, through his books, teaching and consulting.
