Tom Ellis is the CEO & co-owner of Brand Genetics, a modern insights and innovation agency that helps world leading brands solve complex challenges and unlock positive growth by giving them a new way to look at the world: human-first. Tom is driven by the belief that by seeing people – whether that’s consumers, clients or colleagues – as 'human-first', we can drive Positive Growth: this is growth that adds value, but also makes people’s lives better and has a meaningful impact on our world. Tom is also the Chair of Global Innovation Forum, one of the most respected global events on innovation, design, creativity and entrepreneurship.
Adam Alter is a world-renowned social psychologist, New York Times best-selling author (Drunk Tank Pink, Irresitible) and Professor of Marketing at New York University's Stern Business School. Adam has a PhD in psychology, and has dedicated his career to applying psychological learning in Marketing, through his books, teaching and consulting.
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