EP#1.4: Question the Marketing ROI Question, with Uzma Rauf & Henry Innis

EP#1.4: Question the Marketing ROI Question, with Uzma Rauf & Henry Innis

Adam chats Marketing ROI with former Samsung & Unilever insights leader & Khatanalytics founder, Uzma Rauf + MROI disruptor, Henry Innis, co-founder of software company Mutiny.

Show notes

Thanks to both Henry Innis and Uzma Rauf for their time and their insights on MROI:

Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/

For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/

Hosts

Adam Murphy

Adam Murphy

Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question. Over almost 25 years as an insights leader in both supplier/agency and client-side roles, Adam has consistently championed innovation in insights practices and methods. In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of true curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”. 

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Guests

Henry Innis

Henry Innis

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Uzma K Rauf

Uzma K Rauf

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