Adam chats with David Moran, co-founder of Silicon Valley's Eversight Labs, to discuss how David questioned the market-standard models for understanding price promotions, based on new learnings from behavioural economics.
Thanks to David Moran for his time, friendship and sharing the Eversight story: you can get in touch with David to talk about price, promos and the challenges of changing an industry, via LinkedIn: https://www.linkedin.com/in/davidcmoran/
Check out more about Eversight Labs here: https://www.linkedin.com/company/eversight/
David mentioned one of our shared favourite books, which sparked the initial experiments that led to Eversight's new approach. In case you didn't already read it...
Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/
For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/
Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question. Over almost 25 years as an insights leader in both supplier/agency and client-side roles, Adam has consistently championed innovation in insights practices and methods. In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of true curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”.
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