EP#1.3: Question the Promotion Measurement Question, with David Moran

EP#1.3: Question the Promotion Measurement Question, with David Moran

Adam chats with David Moran, co-founder of Silicon Valley's Eversight Labs, to discuss how David questioned the market-standard models for understanding price promotions, based on new learnings from behavioural economics.

Show notes

Thanks to David Moran for his time, friendship and sharing the Eversight story: you can get in touch with David to talk about price, promos and the challenges of changing an industry, via LinkedIn: https://www.linkedin.com/in/davidcmoran/

Check out more about Eversight Labs here: https://www.linkedin.com/company/eversight/

David mentioned one of our shared favourite books, which sparked the initial experiments that led to Eversight's new approach. In case you didn't already read it...

Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/

For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/

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