Adam chats with NYU professor and New York Times best-selling author, Adam Alter, to question whether the marketing & insights industry is taking full advantage of behavioral science to understand consumers.
Thanks to Adam Alter for his time and insights: you can get in touch with Adam to talk about behavioral science (or distance running!) via LinkedIn: https://www.linkedin.com/in/adam-alter-4120871a/
Check out Adam's books, which are both favourites of mine:
Keen to update your behavioral science library? Adam Alter recommended these new additions to your bookshelf:
Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/
For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/
Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question. Over almost 25 years as an insights leader in both supplier/agency and client-side roles, Adam has consistently championed innovation in insights practices and methods. In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of true curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”.
View episodes
Adam Alter is a world-renowned social psychologist, New York Times best-selling author (Drunk Tank Pink, Irresitible) and Professor of Marketing at New York University's Stern Business School. Adam has a PhD in psychology, and has dedicated his career to applying psychological learning in Marketing, through his books, teaching and consulting.
View episodesGet new episodes of Question the Question automatically
