EP#1.1: Question the Trends and Forecasting Question, with Tom Ellis
Adam chats with Tom Ellis, CEO of Brand Genetics and Chair of Global Innovation Forum, to question if there is a better way to understand trends and drive better forecasts.
Adam chats with Tom Ellis, CEO of Brand Genetics and Chair of Global Innovation Forum, to question if there is a better way to understand trends and drive better forecasts.
Thanks to Tom Ellis for his time and insights: you can get in touch with Tom, or learn more about Brand Genetics via LinkedIn: https://www.linkedin.com/in/tomellisbrandgenetics/
Keen to learn more on forecasting? Tom recommended picking up a copy of Superforecasting by Phil Tetlock: https://www.amazon.com.au/Superforecasting-Science-Prediction-Philip-Tetlock/dp/0804136718
Question the Question is hosted by Adam Murphy, founder of Curioso: https://www.linkedin.com/in/adambmurphy/
For more curious content about the world of insights and innovation, please follow Curioso on Linkedin: https://www.linkedin.com/company/curioso-pty-ltd/
Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question. Over almost 25 years as an insights leader in both supplier/agency and client-side roles, Adam has consistently championed innovation in insights practices and methods. In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of true curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”.
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Tom Ellis is the CEO & co-owner of Brand Genetics, a modern insights and innovation agency that helps world leading brands solve complex challenges and unlock positive growth by giving them a new way to look at the world: human-first. Tom is driven by the belief that by seeing people – whether that’s consumers, clients or colleagues – as 'human-first', we can drive Positive Growth: this is growth that adds value, but also makes people’s lives better and has a meaningful impact on our world. Tom is also the Chair of Global Innovation Forum, one of the most respected global events on innovation, design, creativity and entrepreneurship.
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