May 4, 2022 • 28 minutes
Adam chats Marketing ROI with former Samsung & Unilever insights leader & Khatanalytics founder, Uzma Rauf + MROI disruptor, Henry Innis, co-founder of software company Mutiny.
Apr 12, 2022 • 28 minutes
Adam chats with David Moran, co-founder of Silicon Valley's Eversight Labs, to discuss how David questioned the market-standard models for understanding price promotions, based on new learnings from behavioural economics.
Feb 21, 2022 • 25 minutes
Adam chats with NYU professor and New York Times best-selling author, Adam Alter, to question whether the marketing & insights industry is taking full advantage of behavioral science to understand consumers.
Feb 21, 2022 • 28 minutes
Adam chats with Tom Ellis, CEO of Brand Genetics and Chair of Global Innovation Forum, to question if there is a better way to understand trends and drive better forecasts.
Get new episodes of Question the Question automatically