Question the Question is a curious little podcast about advancing the world of consumer insights. In each episode, you will hear from insights leaders from around the world to unpack - and importantly, RETHINK - one topic or part of the insights landscape, so that we can challenge ourselves to innovate, grow or find a better way. Your host, Adam Murphy has a 20-plus year career sitting on both the agency and client side of the insights table, doing research in all corners of the world. Adam has always had an urge to innovate and find better ways to understand people and answer business questions.. so loves nothing more than talking to smart and progressive people about consumers and insights. We hope some of you might enjoy those conversations just as much, via the podcast!
Jul 22, 2022 • 18 minutes
Adam chats about the trend towards doing more Insights work in-house, with BrandHook & Hearsay CEO, Pip Stocks + chair of the In-House Agency Council & CEO of -lution, Chris "Maxy" Maxwell.
May 4, 2022 • 28 minutes
Adam chats Marketing ROI with former Samsung & Unilever insights leader & Khatanalytics founder, Uzma Rauf + MROI disruptor, Henry Innis, co-founder of software company Mutiny.
Apr 12, 2022 • 28 minutes
Adam chats with David Moran, co-founder of Silicon Valley's Eversight Labs, to discuss how David questioned the market-standard models for understanding price promotions, based on new learnings from behavioural economics.
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