Question the Question is a curious little podcast about advancing the world of consumer insights. In each episode, you will hear from insights leaders from around the world to unpack - and importantly, RETHINK - one topic or part of the insights landscape, so that we can challenge ourselves to innovate, grow or find a better way. Your host, Adam Murphy has a 20-plus year career sitting on both the agency and client side of the insights table, doing research in all corners of the world. Adam has always had an urge to innovate and find better ways to understand people and answer business questions.. so loves nothing more than talking to smart and progressive people about consumers and insights. We hope some of you might enjoy those conversations just as much, via the podcast!
May 4, 2022 • 28 minutes
Adam chats Marketing ROI with former Samsung & Unilever insights leader & Khatanalytics founder, Uzma Rauf + MROI disruptor, Henry Innis, co-founder of software company Mutiny.
Apr 12, 2022 • 28 minutes
Adam chats with David Moran, co-founder of Silicon Valley's Eversight Labs, to discuss how David questioned the market-standard models for understanding price promotions, based on new learnings from behavioural economics.
Feb 21, 2022 • 25 minutes
Adam chats with NYU professor and New York Times best-selling author, Adam Alter, to question whether the marketing & insights industry is taking full advantage of behavioral science to understand consumers.
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